engaging Brand
Activation

engaging Brand
Activation

Andel Energi

Dwarf

Benny Box

2022

What, Why & How.

What, Why & How.

01

Problem

Andel Energi sought a fresh brand activation approach to engage customers and leads, educating them about their electricity usage and aiding in efficient power saving. To solve this problem, they reached out to Dwarf.

02

Solution

The solution was a game with the objective of maintaining the family Strøm's mood. Like everyone else, they rely on electricity for cooking, entertainment, and various other tasks. The aim is to sustain the family's mood while simultaneously managing and optimizing electricity usage within a set budget.

03

Role

For this project, my main focus has been on working with motion design and illustration assets.

Motion Graphic

Game assets

Lottie

Spline

Gaming as a
communication platform

Gaming as a
communication
platform

100k

Played it within the first
month of launch

80-
130

top players played the game

between 80-130 times.

31,1%

Click-through rate on the

additional email campaign.

18.850
+

Joined the competition and

gave Andel Energi full permission

Credits

Client

Andel Energi

Production

Benny Box

Dwarf

Game development

Dwarf

Art Direction

Benny Box

Character Design

Esben Fisker

Character Animation

Sigurd Grelck

Motion design

Maja Lomholdt

Sigurd Grelck

Animators

Maja Lomholdt

Sigurd Grelck

Assets creation

Maja Lomholdt

Sigurd Grelck