TOMS
Anthon Berg
Benny Box
2022
01
Problem
TOMS's sub-brand Anthon Berg wanted to create a Christmas commercial that evokes the spirit of Christmas and tells a heartwarming story that can be enjoyed for years to come. To do this the contacted Benny Box.
02
Solution
To achieve this, we developed a story set in a small town featuring a chocolate store, showcasing over 20 snack-sized stories. Ending with a shared moment of enjoying Anthon Berg chocolates among the characters, which adds an extra layer of delight, enhancing the overall Christmas magic portrayed in the animation.
03
Role
In the project, I took on the responsibility of designing all secondary characters and overseeing their animations. Additionally, I contributed to the traditional animation process as well.
Character Design
Traditional Animation
Motion Graphic
Credits
Client
TOMS
Anthon Berg
Studios
Benny Box
by The Network
Worth Your While
Concept development
Worth Your While
Production
Benny Box
Art Direction
Esben Fisker
Motion Graphics
Camilla Woldby
Maja Lomholdt
Cel Animation
Camilla Woldby
Maja Lomholdt
Comp
Camilla Woldby
Maja Lomholdt
Character design
Camilla Woldby
Esben Fisker
Maja Lomholdt
3D
Jacob Jellesen
