Benny Box
Leanne Moden
Growing Poetry
2024
01
Problem
In a time where birthrates are dropping, and there is social pressure to have more children, choosing to lead a life without children is highly stigmatized. Voluntary childlessness is the deliberate decision to lead a life without children, often driven by a desire for personal freedom or autonomy. We wanted to create a think piece about this topic.
02
Solution
To do this, we established a collaborative partnership with the British author Leanne Moden, to use her poem published in the book ‘Un(mother)’ by Growing Poetry.
Our design approach follow the idea "Just as a vase retains beauty and aesthetic value even when empty, so too can a life without children hold inherent worth."
03
Role
In this project, I closely collaborated with Camilla Woldby. Both of us worked on this project from initial concept to final execution.
I worked on ideation, communication, storyboarding, art direction, style framing, animatic, 3D (modeling/ lightning/ texturing/ animations), typography, and compositing.
Art Direction
Ideation
3D
Credits
Production
Benny Box
Author & Speaker
Leanne Moden
'Un(mother)' Published By
Growing Poetry
Art Direction
Camilla Woldby
Maja Lomholdt
Concept & Idea
Camilla Woldby
Maja Lomholdt
Design
Camilla Woldby
Maja Lomholdt
3D
Camilla Woldby
Maja Lomholdt
Compositing
Camilla Woldby
Maja Lomholdt
Sound design
Camilla Woldby
