SOFACOMPANY
Benny Box
2022
01
Problem
SOFACOMPANY wanted to communicate their unique selling points to their customers without sounding salesy. To solve this problem, they reached out to Benny Box.
02
Solution
For this project, style was crucial. We worked extensively to create the right look and visual style for the characters. We consulted the people at SOFACOMPANY for their expertise on their end customers. The result is bold, relatable, and engaging. This project has helped define a lasting illustration style for SOFACOMPANY. We used traditional animation to create a warm and nostalgic vibe.
03
Role
In this project, I handled traditional animation tasks such as the animatic, animation roughs, keyframing, cleanup, in-betweening, and color and details.
Cel Animation
Fair prices,
fabric samples
& showroom
Sigurd Grelck: Sketch, animatic, keyframes, backgrounds, and compositing
Maja Lomholdt: In-betweens, colouring, lipsynching, and details.
Sigurd Grelck: Sketch, rough animatic, backgrounds, and compositing
Maja Lomholdt: Animatic, keyframes, In-betweens, colouring, lipsynching, and details.
Credits
Client
SOFACOMPANY
Studio
Benny Box
Production
Benny Box
Art Direction
Benny Box
Cel Animation
Maja Lomholdt
Sigurd Grelck
Compositing
Sigurd Grelck
Sound design
Cristiano De Petrillo
